Every business whether small or big, startup or established, wants more and more no. of leads. All marketing & promotional activities are performed with a heavy investment for the same reason. Now, once your marketing investments has started showing results and you are getting leads, what’s the next step – manage your leads.
What is a Lead?
In simple terms, a record of unstructured information about a person or an organization with an intention to turn it into an opportunity & potential deal.
Why Lead Management Necessary?
Do you know that 50% of your leads (suspects) are not buy-ready. They need time to make decision and want to evaluate or discuss with multiple vendors (companies) before buying. You have to nurture such leads and convert them into a sales deal. To do that, you should be in touch with the prospect during their research phase answering their questions & doubts. And while you do that, it’s important for your team to keep their discussion / follow-ups updated somewhere to let you know what’s going on with that case – anytime & anywhere.
You can
increase your lead conversion rate and create more revenue generating opportunities, if they are correctly tracked and developed.
- Makes your sales team more efficient and effective
- Makes your marketing investment smarter and cost-effective
- Makes your team to close more deals and make more revenue
- Makes your team know their leads better and their communications so far
Want to learn more? Read: How do you Gather Your Leads? | How to Manage Your Leads?
